Case Study: Marketing & Automation Solution
Campaign Readiness Scanner
Automated audits for GA4, GTM, conversion tags, and pixel coverage, ensuring flawless campaign tracking and data accuracy.
Technologies Used
Zero-Error Campaigns: Automated Tracking Validation at Scale
We developed an intelligent campaign readiness scanner that automatically audits GA4, GTM, and pixel implementations before launch. Our system eliminated tracking errors by 100%, reduced campaign setup time by 75%, and ensured perfect data accuracy across all marketing channels. Works seamlessly with our Performance Marketing Cockpit for unified reporting.
The Challenge
Our Solution
Key Features
GA4 Configuration Audit
Complete validation of Google Analytics 4 setup and configuration
- Event tracking validation
- Conversion goal verification
- Attribution model checks
GTM Container Analysis
Comprehensive Google Tag Manager audit and optimization
- Tag firing validation
- Trigger condition checks
- Data layer verification
Pixel Tracking Verification
Multi-platform pixel validation across all major ad networks
- Facebook Pixel validation
- Google Ads tracking
- LinkedIn & TikTok pixels
Conversion Path Mapping
End-to-end conversion tracking validation and optimization
- E-commerce tracking
- Lead generation forms
- Custom conversion events
Cross-Domain Tracking
Validation of tracking across multiple domains and subdomains
- Domain configuration
- User ID consistency
- Session continuity
Automated Reporting
Detailed audit reports with prioritized fixes and recommendations
- Issue prioritization
- Fix recommendations
- Implementation guides
Technology Stack
Project Timeline & Results
Core Scanning Engine Development
Built automated Puppeteer-based scanning infrastructure
Developed the foundational scanning engine using Puppeteer and Node.js. Created automated page crawling, tag detection algorithms, and real-time validation systems. Established the core architecture for multi-platform tracking verification.
GA4 & GTM Integration
Implemented comprehensive Google Analytics and Tag Manager auditing
Built specialized modules for GA4 configuration validation, GTM container analysis, and data layer verification. Developed algorithms to detect common tracking issues and validate conversion goal setups across different campaign types.
Multi-Platform Pixel Validation
Added support for Facebook, Google Ads, LinkedIn, and TikTok pixels
Extended the scanner to validate tracking pixels across major advertising platforms. Implemented cross-platform conversion tracking verification and developed algorithms to detect duplicate or conflicting pixel implementations.
Reporting & Dashboard Launch
Delivered comprehensive audit reports with 100% error detection accuracy
Created detailed reporting system with prioritized issue identification and actionable fix recommendations. Launched the dashboard interface and achieved 100% error detection rate in beta testing with major e-commerce clients.
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Frequently Asked Questions
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