Case Study: Marketing & Automation Solution
Performance Marketing Cockpit
Single control panel showing ROAS, CAC, LTV across Meta/Google – tailored for CMOs, enabling unified growth marketing, dashboards, and automation.
Technologies Used
One Dashboard to Rule Them All: CMO-Grade Marketing Intelligence
We built a comprehensive performance marketing cockpit that unifies ROAS, CAC, and LTV data across Meta, Google, and other major platforms. Our solution enabled CMOs to make data-driven decisions 85% faster, improved ROAS by 3.2x, and saved 60% of time previously spent on manual reporting.
The Challenge
Our Solution
Key Features
Real-Time ROAS Tracking
Live return on ad spend monitoring across all channels
- Cross-platform ROAS calculation
- Automated performance alerts
- Historical trend analysis
Customer Acquisition Cost (CAC) Analysis
Comprehensive CAC tracking and optimization recommendations
- Channel-specific CAC breakdown
- Cohort analysis
- Predictive CAC modeling
Lifetime Value (LTV) Intelligence
Advanced LTV calculations and customer segment analysis
- Predictive LTV modeling
- Segment-based analysis
- LTV:CAC ratio optimization
Multi-Platform Integration
Seamless connection with Meta, Google, LinkedIn, and more
- API-based data sync
- Real-time data updates
- Custom platform connectors
Attribution Modeling
Advanced multi-touch attribution across customer journeys
- Cross-channel attribution
- Custom attribution models
- Journey visualization
Executive Reporting
CMO-ready reports and strategic insights
- Automated executive summaries
- Strategic recommendations
- Performance forecasting
Technology Stack
Project Timeline & Results
Platform Integration & Data Pipeline
Connected all major marketing platforms with real-time data sync
Established secure API connections with Meta Ads, Google Ads, Google Analytics, LinkedIn, and other platforms. Built robust data pipeline with real-time synchronization and data validation to ensure accuracy and reliability.
Dashboard Development & Metrics Engine
Launched unified dashboard with ROAS, CAC, and LTV tracking
Developed the core dashboard interface with real-time metrics calculation engine. Implemented advanced algorithms for ROAS, CAC, and LTV calculations across multiple channels with automated performance monitoring.
Attribution Modeling & Analytics
Deployed multi-touch attribution system with journey tracking
Built sophisticated attribution modeling system to track customer journeys across multiple touchpoints. Implemented advanced analytics for cross-channel performance analysis and budget optimization recommendations.
Executive Reporting & Launch
Delivered CMO-grade reporting with 3.2x ROAS improvement
Created executive-level reporting system with automated insights and strategic recommendations. Launched the platform with comprehensive training and achieved immediate performance improvements for client marketing teams.
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Frequently Asked Questions
Common questions about Performance Marketing Cockpit and how it can benefit your business.