Virtual Property Tour Analytics

Advanced analytics and heatmaps for 3D virtual property tours.

Published February 5, 2024

1 min read

Technologies Used

Matterport SDK

Three.js

Google Analytics

AWS Lambda

React

Heatmap overlay on a 3D apartment floor plan showing user activity

Turning Virtual Views into Physical Visits

Virtual tours have become a standard in real estate, but agents often lack visibility into how users interact with them. We developed a Virtual Property Tour Analytics engine that tracks every click, pan, and zoom within a 3D environment. By generating heatmaps of user activity, we help agents understand which features (e.g., the kitchen island, the view) are driving interest, allowing them to tailor their sales pitch effectively.

The Challenge

High volume of virtual tour traffic but low conversion to physical showings.

No data on which specific room features were attracting attention.

Inability to distinguish between serious buyers and casual browsers.

Lack of integration with CRM systems for follow-up.

The Solution

Integrated custom event tracking into the Matterport 3D viewer SDK.

Developed a heatmap generation engine using Three.js to visualize dwell time.

Created an 'Interest Score' algorithm based on interaction depth.

Built a dashboard for agents to view insights per property listing.

Key Features

3D Heatmaps

Visual overlays showing exactly where users looked and clicked.

Room-level intensity
Feature hotspots
Navigation paths

Engagement Metrics

Deep dive into session duration and interaction quality.

Average dwell time
Return visits
Share tracking

Lead Qualification

Identify high-intent buyers based on their tour behavior.

Interest scoring
Automated tagging
CRM sync

Technology Stack

Matterport SDK

Three.js

Google Analytics

AWS Lambda

React

Project Timeline & Results

Week 1-2

SDK Integration

Successfully captured raw interaction events from 3D viewer.

Researched the Matterport SDK capabilities. Wrote custom JavaScript hooks to listen for camera movement, node navigation, and tag clicks. Piped data to a serverless AWS Lambda collector.

Week 3-5

Visualization Engine

Generated accurate heatmaps overlaid on floor plans.

Processed raw coordinate data to calculate density. Used Three.js to render semi-transparent heatmaps that align with the 3D model geometry. Optimized rendering for web performance.

Week 6-8

Dashboard & CRM

Launched agent dashboard with Salesforce integration.

Built the frontend interface for agents to view reports. Implemented the 'Interest Score' logic. Set up webhooks to push qualified leads directly into the brokerage's CRM.